SG Mass Latch On – Celebrating World Breastfeeding Week

[Media Invite]

On 1 August 2015, I brought Baby Jonas along and joined more than 130 nursing mothers from different walks of life for a mass latch on at United Square Shopping Centre – the first synchronised breastfeeding event in a retail mall!

This activity is part of an event co-organised by PIGEON Singapore and KK Women’s and Children’s Hospital (KKH) to celebrate World Breastfeeding Week, and Singapore’s 50th birthday. World Breastfeeding Week is an annual event organised by WABA (World Alliance for Breastfeeding Action) in more than 120 countries in an effort to raise awareness on the benefits of breastfeeding.


From left to right – Me, blogger Justine Ong from and Ivy Chen, Marketing Manager of Pigeon Singapore

Pigeon Mass Latch On

Mass Latch On 2015 at United Square Shopping Centre

I had the honor of going on a video interview with Pigeon and was asked a few questions about breastfeeding in public and if I face any difficulties when doing so.

In many places around the world, breastfeeding in the public is still seen as a social taboo. Much of it arises from the exposure of the mother’s breast. At times, I do get weird stares from strangers even though I am properly covered up with a nursing shawl. They make me a little self-conscious but I’m pretty good at ignoring them. We should not have to feel ashamed of nursing our babies in public, as long as we’re properly covered (the exception being, if we’re in countries where local cultures dictate otherwise). Breast milk is one of the best gifts that a mother can give to her child!

I was also asked how I felt about the SG Mass Latch On and this got captured on their video :)


“I think this is a very meaningful event where many breastfeeding mums come together and we encourage and support each other, for our breastfeeding journey.”


Captured on video!


Check out the Youtube video on the SG Mass Latch on event coverage! I’m on 1.42.

Committed to caring for the needs of both mother and infant, PIGEON’s latest range of breast pumps are crafted based on up-to-date research findings on the best design to help mothers to continue breastfeeding. These new features will allow mothers to breastfeed even more comfortably and conveniently, while providing nature’s nutrition during a busy day. Check out my review on their latest Electric Breast Pump Pro.

Just a little update about my breastfeeding journey with the twins at 7 months old – Twin 1 Jordan is on expressed breast milk and formula milk (latching on doesn’t work between us), while twin 2 Jonas is a fully latch on breastfed baby. Very hard work, still!


Thank you Pigeon for supporting my breastfeeding journey! Image Credit: Pigeon

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